Thursday, May 24, 2012

Oracle acquires cloud social marketing firm - Virtue

Oracle has announced that it has entered into an agreement to acquire Virtue - a leading cloud based social marketing company. According to Virtue's website -
"Vitrue partners with brands, marketers and agencies around the world to help them maximize their social community engagement through the powerful Vitrue Social Relationship Management (SRM) platform. The Vitrue SRM platform gives brands the ability to scale across multiple social networks, target global to local and publish content that engages fans and drives leads. In addition, Vitrue provides clients access to deep analytics, industry insights and best practices, product training options and high-touch customer service, giving brands a competitive advantage."

You can read the official statement from Oracle in the link below:

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