We had discussed previously about the imminent penetration of mobile devices in enterprise applications (refer here and here).  The increased popularity of mobile devices, the level of engagement of  the user with the mobile device, changing demographics of the workforce  and the sheer usability and quality of mobile applications are strong  drivers for enterprise applications moving to social and mobile devices.  But it made me sit back and take note of the true potential of this  trend as I read through the various tech predictions for 2011 and the  next decade. I have to state here that invariably every single article  on tech trends that I've read over the last week has talked about IT consumerization  (Gartner identified this trend as early as 2005) and it's impact on  enterprise applications. Sample some of the links below for details:
1. Predictions from Gartner
2. Predictions from techrepublic
3. 2011 trends in Enterprise Irregulars
4. Thoughts by Vinnie Mirchandani
5. Predictions in CIO.com 
Exciting  times indeed! So what does this mean for PeopleSoft customers?  Interestingly PeopleSoft had launched a Mobile Agent way back in 2001  which allowed users to use the PeopleSoft application on mobile devices.  PeopleSoft also offered Time and Labor on mobile agent with simple  mobile specific screens to report and approve time. Unfortunately the  support for mobile agent has been discontinued lately. We have not seen  any announcement from Oracle on providing a mobile app for PeopleSoft  HCM, but it is interesting that an iPhone app was released by Oracle for  iReceipts! Most of the focus I have seen over the last few releases as  well as the future direction has been on talent management and usability  improvements like what we have seen with 8.50 tools - but we have not  seen any guidance on a focus on mobile/social application from the  PeopleSoft development team. (The Fusion HCM applications  offer a module called Network At Work which I reckon is about  collaboration within the enterprise and does not extend to mobile  devices and the popular social networking sites). This is not enticing  news for PeopleSoft customers and consultants. Is there any alternative  that we can look up to as PeopleSoft customers? I reckon the answer lies  in Developer Generated Content. I had briefly touched upon this topic in this post  where I had talked about the viability of an app store for PeopleSoft.  The core idea is for developers and more importantly for IT consulting  and service providers/companies to come up with innovative mobile and  smart phone applications for PeopleSoft and make it available for  customers as downloadable apps. For example, here is a post  from Succeed Consultancy who have created an absence management app for  iPhone and other smart phone platforms - I am envisaging a new business  model where developers and service providers would generate PeopleSoft  related content which will be delivered over the web. Customers would  further be able to 'shop' for these products online and purchase the  products they are interested in. This signals a sea change in  traditional enterprise software delivery models and opens up a  completely new revenue stream for consulting/IT service companies. I  foresee the following benefits for this business model:
1.  Better and innovative products/extensions available for customers which  will incrementally increase the value of their PeopleSoft investments.
2.  Harnessing the creativity and innovation of developers which will lead  to a large number of products coming to the market which will in turn be  beneficial for all stake holders.
3. New delivery model for enterprise applications which is best suited for a market where enterprise IT is consumerized.
4. New revenue stream for consulting/IT service companies.
5. Subscription/Usage based pricing model that will be attractive for customers.
6.  Democratization of enterprise products that will bring out innovation  and better products for customers. With such a concept, any developer  with good skills and ideas will be able to generate content and upload  their product(s) to the app store.
7. Ready made products available for customers which will cut down development time and costs to minimum.
8. Leveraging web2.0 features like rating applications, 'liking' applications, tracking the most downloaded apps etc., the best applications will easily come out on top and the inefficient ones will be weeded out by the community. Moreover, customers could post a wish-list of applications (similar to the concept in Oracle Mix), which can further lead to tailoring apps required by customers. 
The first questions  that will be raised will be about control over the quality of the  applications, impact on upgrades, compatibility with tools and  application versions etc. But, these are all concerns which can be  effectively addressed. If Wikipedia could do a Britannica Encyclopedia  by harnessing the power of the community, why not PeopleSoft? Why can we  not deliver better value for our customers and tap into the creativity  of the developer community by leveraging on developer generated content?  I hope that this post will act as a catalyst for this change.
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